Online sizing goes wrong because size labels are meaningless across brands. A medium is whatever the brand decided a medium is. The way round it is to stop thinking about your body measurements and start measuring clothes.
Find the garment that already fits
Go and get the tee or hoodie you reach for most. That garment is your reference, and it already accounts for how you like things to sit, which no body measurement can tell us.
Take three measurements
Lay it flat, smooth out the wrinkles, and measure:
- Chest. Across the garment an inch below the armhole, seam to seam. Do not double it, our size chart lists the flat measurement.
- Body length. From the highest point of the shoulder straight down to the hem. This is the one people forget and the one that most often makes something feel wrong.
- Sleeve. From the shoulder seam to the cuff edge.
Match the chest first
If you can only match one number, match the chest. Length can be tolerated a couple of centimetres either way and sleeves can be pushed up. A chest that is two centimetres out is the difference between a garment you wear and one you do not.
Allow for the first wash
Our cotton is pre-shrunk, but pre-shrunk means most of the shrinkage has happened, not all of it. Expect up to one percent more, mostly in length. If you are exactly between two sizes and you like a closer fit, take the smaller one.
And if it still arrives wrong, send it back. Sixty days, worn or washed, no argument. Getting fit right by post is genuinely hard and we would rather absorb that than have you keep something you do not wear.
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